Crystal California Malagas Grape Crate Label

SKU: CRL1103 $3.00 USD

Historic Overview

This California vintage crate label features a bright multi-faced crystal or diamond in the upper left corner and measures 13” Wide x 4” High. The lithographed artwork is by Schmidt Litho of Fresno, California. The label dates to the 1940s and the grapes were picked, packed, and shipped by Reedley Grape Growers of Reedley, California.

Reedley is located in the central San Joaquin Valley portion of California, about 25 miles southeast of Fresno.  Lying between the coastal mountain ranges and the Sierra Nevada Mountains, the valley’s rich, fertile soil produces some of the world’s most intensive agricultural production. Since the 1940s, Reedley has been known as the Fruit Basket of the World because it leads the nation in the shipment of fresh fruit. Lately, the area has also become known for its exceptional recreational amenities including sandy beaches and water sports, numerous city parks, redwoods, and mountain streams.



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Pursuit Brand Grape Crate Label
This great crate label is the Pursuit Brand of Grapes and features a super image of a fighter pilot in his World War II era combat plane. The fruit was grown and packed by the Exeter Fruit Association of Exeter, California. This label measures 12.75” Wide x 4” High and the presence of a zip code after the city/state indicates that the label is circa 1960s. It features the blue anchor of the California Fruit Exchange. Organized in 1901, the California Fruit Exchange, a marketing cooperative of independent fruit growers and shippers, sold its products under the brand name Blue Anchor. Headquartered in Sacramento, California, the company quickly grew into the largest marketer of consistently high quality fresh deciduous fruits in the American West. At its peak it represented approximately 1,000 growers of tree fruits and table grapes. To help realize its objectives, the California Fruit Exchange developed and promoted its Blue Anchor brand with the largest, strongest, and best marketing organization in the deciduous fresh fruit industry. However, in 2000, the Blue Anchor Company announced "…one of the last mighty fruit marketing cooperatives is packing it in after nearly 100 years in business." Officials noted that during the previous ten years, the cooperative had been steadily losing members who had started their own packinghouses and/or had joined with others to launch their own marketing efforts. The Blue Anchor trademark now exists only on the pages of highly collectible labels. WE GUARANTEE ALL LABELS TO BE AUTHENTIC AND AS DESCRIBED!

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