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Gold Mine Texas Citrus Fruit Crate label

SKU: CRL1042 $2.45 USD



Historic Overview

This colorful Texas crate label is the Gold Mine brand; grown, packed, and shipped by the Valley Fruit Company of Pharr, Texas. The label measures 6.25” Wide x 3” High and dates back to the 1940s – 1950s. The company’s 111,000 sq. ft. packing facility was pivotal is making Pharr a hub city during the 1940s. The building is being renovated to house the region’s first Farm-to-Market Museum.


The Valley Fruit Company, now known as the Valley Fruit and Vegetable Co., Inc, is still in operation today with headquarters in Pharr, Texas. In 1999, its president, Dan Seitz, Jr., was named chairman of the Business Management and Trade Relations Council of the United Fresh Fruit & Vegetable Association. Its products today consist of Carrots, Grapefruit, Oranges, and Cabbage under the brand names of Grand Prize, Better N Ever, and Gold Mine.


WE GUARANTEE OUR LABELS TO BE AUTHENTIC AND AS DESCRIBED!





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Kare-Ful-Pak Washington Fruit Label
$2.40
This attractive label for Kare-Ful-Pak Brand features an image of a peach, apricot, and Plum (prunes) on a dark blue background. The label dates to the 1940s, measures 9.75" Wide x 2.75" High, and comes from Prentice Packing & Cold Storage Co. of Yakima, Washington. Prentice Packing & Cold Storage Co. was started by Ed and Howard Prentice in 1926 as a packing and storage operation. They packed and shipped the fruit for several growers in railcars to markets in the East and Midwest. Although well known for their Kare-Ful-Pak Brand, there is a fascinating story of why they started the soon to be famous Mr. Apple Brand. In the 1950s, prices received for fruit on the East Coast established the price for that label's fruit in the Midwest (1 hour later). So brokers in Chicago were forced to sell fruit for the price it fetched (frequently lower) in the East, even if demand was higher in the Midwest. To combat this standard pricing policy, Prentice sent the Midwest brokers the same quality fruit, but under a different label. Thus was born the Mr. Apple Brand, whose face is said to be a caricature of Howard Prentice, Jr., who took over control of the company in 1967, but had worked for the company since the 1940s.  Prentice Packing & Cold Storage remains in business today at 202 North 1st Avenue in Yakima, Washington, as an apple grower and packer through the Oneonta Trading Company. WE GUARANTEE OUR LABELS TO BE AUTHENTIC AND AS DESCRIBED!


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