High Hand Mountain Fruit Crate Label

SKU: CRL1035 $2.95 USD

Historic Overview

This label sports a poker hand of four aces, usually recognized as the “Highest Hand” in a poker game. Clearly to indicate the fruit is of the highest quality. In reality, the highest hand in a poker match is the Royal Straight Flush, but who cares, this is a great label. The label measures 10.75“ Wide x 3“ High and was lithographed by Louis Roesch Litho of San Francisco, California. Since it has a zip code on the address it is probably from the 1950s.

The Loomis Fruit Growers and Packers Association was incorporated in 1901 and its central packing plant was constructed in 1926. The High Hand Fruit Sheds employed up to 100 workers in the peak of the seasons and shipped the local fruit to the major markets throughout the country and the world. The fruit sheds still stand and now house the High Hand Nursery.


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Kare-Ful-Pak Washington Fruit Label
This attractive label for Kare-Ful-Pak Brand features an image of a peach, apricot, and Plum (prunes) on a dark blue background. The label dates to the 1940s, measures 9.75" Wide x 2.75" High, and comes from Prentice Packing & Cold Storage Co. of Yakima, Washington. Prentice Packing & Cold Storage Co. was started by Ed and Howard Prentice in 1926 as a packing and storage operation. They packed and shipped the fruit for several growers in railcars to markets in the East and Midwest. Although well known for their Kare-Ful-Pak Brand, there is a fascinating story of why they started the soon to be famous Mr. Apple Brand. In the 1950s, prices received for fruit on the East Coast established the price for that label's fruit in the Midwest (1 hour later). So brokers in Chicago were forced to sell fruit for the price it fetched (frequently lower) in the East, even if demand was higher in the Midwest. To combat this standard pricing policy, Prentice sent the Midwest brokers the same quality fruit, but under a different label. Thus was born the Mr. Apple Brand, whose face is said to be a caricature of Howard Prentice, Jr., who took over control of the company in 1967, but had worked for the company since the 1940s.  Prentice Packing & Cold Storage remains in business today at 202 North 1st Avenue in Yakima, Washington, as an apple grower and packer through the Oneonta Trading Company. WE GUARANTEE OUR LABELS TO BE AUTHENTIC AND AS DESCRIBED!

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