Pony Boy California Honeydew Melon Crate Label

SKU: CRL1105 $2.90 USD

Historic Overview

What a great old label. It shows two young boys dressed up in their new cowboy outfits astride their powerful horses, Shetland ponies. This crate label dates to the 1940s and also features a large sliced in half honeydew melon. Our label measures 13” Wide x 5” High. The vine ripened melons were grown, picked, and shipped by the Rose Valley Produce Company of Woodland, California.

The Rose Valley Produce Co., now known as Rose Valley Group, Inc., is a family owned California growing and shipping company. They started in 1934 as pea farmers, but switched to melons in 1939 and are now the largest melon grower in northern California. Interestingly, they alternate growing asparagus in some years and are still in business today, run by Bill Rose from Woodland, California.


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White Collar Avocado Crate label
This attractive avocado crate label measures 12.5” Wide x 3.25” Tall and features a beautiful blonde woman wearing a large white collar. It is very appropriate for the times since the label dates to the 1950s. E. & G. Avocado Company was the packer and shipper. They listed the address as 751 South Central Avenue, Los Angeles, California, but their farm was in La Habra. In 1926 a postman named Rudolph G. Hass decided to try his hand at growing avocados on a 1.5 acre plot in La Habra, California, that he’d used all his savings to purchase. Hass bought several experimental seedling trees to plant. Once the trees reached a sufficient size, Hass attempted to graft different avocado varieties onto them, a common practice that speeds up fruit production. However, one tree proved resistant to grafting, so Hass planned to cut it down. But his children talked him out of it, because they liked the taste of that particular tree’s fruit. The spared tree turned out to produce abundant fruit with great nutty taste. It resisted damage during travel, had a very long shelf life and year-round growing season. In short, Rudolph Hass was producing avocados with unique commercial advantages. In August 1935, he obtained a patent for his new avocado variety, which he named after himself, Hass.  Rudolph Hass’ patent expired in 1952, the year he died. Today the Hass has become the “super avocado.” It accounts for 95% of the avocado production in California. The Hass “mother tree” that started it all continued producing fruit in La Habra Heights for 76 years, but she finally succumbed to root rot in 2002. WE GUARANTEE OUR LABELS TO BE AUTHENTIC AND AS DESCRIBED!

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