Tot California Vegetable Crate label

SKU: CRL1101 $3.10 USD

Historic Overview

What an interesting a very frameable label. This Tot Brand crate label features an appetizing group of freshly picked vegetables with an inset circle of a baby’s face and measures 9.4” Tall x 7” Wide. Frankly, the baby looks a lot like the Gerber baby to me. This crate label dates to the 1940s and is in mint condition. The produce was grown, packed, and shipped by the T.O. Tomasello Company in Watsonville, Santa Cruz County, California. The company is still in business today and run by Joseph J. Tomasello, it was started by his father. Although started earlier, it filed its Articles of Incorporation on March 14, 1946 and is currently located at 275 W. Beach Street in Watsonville, California.

Situated in the lush Pajaro Valley, Watsonville is just 95 miles south of San Francisco. The Pajaro Valley’s growth flourished in the late 1800s when the Southern Pacific Railroad linked it to the Santa Clara Valley. Today, agriculture and food processing still remains Watsonville’s mainstay and nearly 70 percent of its population are Latino. Watsonville has one other claim to fame. It was close to the epicenter of the 1989 Loma Prieta earthquake that destroyed 850 residential units and 100 commercial buildings.


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Natures Brand Avocado Crate Label
This avocado label measures 11” Wide x 3.25” High and dates to the 1940s. The label has the traditional red diagonal band (Common for this grower) across an avocado green background. E. & G. Avocado Company was the packer and shipper from La Habra, California. In 1926 a postman named Rudolph G. Hass decided to try his hand at growing avocados on a 1.5 acre plot in La Habra, California, that he’d used all his savings to purchase. Hass bought several experimental seedling trees to plant. Once the trees reached a sufficient size, Hass attempted to graft different avocado varieties onto them, a common practice that speeds up fruit production. However, one tree proved resistant to grafting, so Hass planned to cut it down. But his children talked him out of it, because they liked the taste of that particular tree’s fruit. The spared tree turned out to produce abundant fruit with great nutty taste. It resisted damage during travel, had a very long shelf life and year-round growing season. In short, Rudolph Hass was producing avocados with unique commercial advantages. In August 1935, he obtained a patent for his new avocado variety, which he named after himself, Hass.  Rudolph Hass’ patent expired in 1952, the year he died. Today the Hass has become the “super avocado.” It accounts for 95% of the avocado production in California. The Hass “mother tree” that started it all continued producing fruit in La Habra Heights for 76 years, but she finally succumbed to root rot in 2002. WE GUARANTEE OUR LABELS TO BE AUTHENTIC AND AS DESCRIBED!

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