This vintage root beer label dates back to the late 1960s and measures 4.25” Wide x 2” High. It features the classic Hires logo and went on the neck of the bottle. Known as “The Original Root Beer” Hires is one of the U.S.’s oldest soft drinks.
Charles Hires, a young pharmacist in Philadelphia, developed the recipe in 1876 and it debuted at the U. S. Centennial Exposition in Philadelphia. He was in good company since Bell’s telephone, Remington’s typewriter, and Heinz Ketchup were introduced at the same exposition. Legend says that he was trying to recreate a root tea he had on his honeymoon, but nobody knows for sure. Initially he created a powered tea, known as Hires Herb Tea, that was bagged and produced five gallons of drink. Soon after, he developed a carbonated version that became a non-alcoholic “root beer”. In 1884 he began distributing his drink in dispensers called “Hires Munimaker” that simultaneously mixed and dispensed the syrup and carbonated water. He received a patent for Hires Root Beer in 1876, but unfortunately lost the root beer name patent in 1879 when Congress passed a law that you could not register a dictionary word. The Charles E. Hires Company was incorporated in 1890 and bottles were first released in 1893. Charles had three sons that took over the business in 1925 when he retired. Hires Root Beer is owned today by the Dr. Pepper Snapple Group, Inc. of Plano, Texas.
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