Tot California Vegetable Crate label

What an interesting a very frameable label. This Tot Brand crate label features an appetizing group of freshly picked vegetables with an inset circle of a baby’s face and measures 9.4” Tall x 7” Wide. Frankly, the baby looks a lot like the Gerber baby to me. This crate label dates to the 1940s and is in mint condition. The produce was grown, packed, and shipped by the T.O. Tomasello Company in Watsonville, Santa Cruz County, California. The company is still in business today and run by Joseph J. Tomasello, it was started by his father. Although started earlier, it filed its Articles of Incorporation on March 14, 1946 and is currently located at 275 W. Beach Street in Watsonville, California.

Situated in the lush Pajaro Valley, Watsonville is just 95 miles south of San Francisco. The Pajaro Valley’s growth flourished in the late 1800s when the Southern Pacific Railroad linked it to the Santa Clara Valley. Today, agriculture and food processing still remains Watsonville’s mainstay and nearly 70 percent of its population are Latino. Watsonville has one other claim to fame. It was close to the epicenter of the 1989 Loma Prieta earthquake that destroyed 850 residential units and 100 commercial buildings.

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