Atlas Cola Neck Label

This soda label comes from the Atlas Bottling Company in Detroit Michigan. The vintage label measures 5” Wide x 2.3” High and is in mint condition. It went on the neck of a 1 quart bottle and we think it is from the 1960s or 1970s. The label features the company’s logo globe or atlas in the center.

The Atlas Bottling Company was started around 1929. In 1945 the original owner died and his brothers took over and ran the business successfully until they died in 1993. The children took over in 1993 and essentially ran the business into the ground. Before long, the Teamsters sued them, they stopped paying for insurance, and the business failed around 1996. The surviving family members are still upset with the apparent destruction of the business by these heirs.

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