Budd Orange Soda Label
Historic Overview
This antique orange soda label from Budd Beverages measures 4.25” Wide x 3.8” High and dates back to the 1930s. The label features a Champaign glass in the center with the slogan “The Taste Tells”. The drink was produced by Newport Bottling Works of Newport, New Hampshire.
Budd’s Beverages, Inc. was founded by Alexander Budnitz in 1916, originally planned to serve as a grocery store for the Polish immigrants of Newport, New Hampshire. In 1922 Budd’s Beverages started using the Newport Bottling Works and began manufacturing carbonated beverages. By the 1930s, Budd’s Beverages was well known for their production of many popular sodas of the day. Some of their special brands included Dartmouth Dry, Fruit Bowl, and Old Sol. They were also distributors for Moxie, Coke, and Ted’s Root Beer (named after Ted Williams). The company served an area that included most of New Hampshire and part of Vermont.
Since winters were cold and much slower, Budd’s had a bowling alley on the top floor to take care of those really slow days. The company ceased operations in 1972.
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