Dad's Root Beer Label

This vintage root beer label is new-unused stock from the 1960s and measures 3.6” Wide x 2.85” High. In addition to the classic Dad’s logo, there is a great image of the toothy Dad’s kid in the upper left corner of the label. This is a premium prize label which was worth 2 ½ Gift Stars in Dad’s marketing program where you redeemed the labels for prizes. If you look closely, you will notice the out-of-date abbreviation of Illinois as “Ill” and Minnesota as “Minn”.

Dad’s root beer was first bottled by the Chicago Distilled Water & Beverage Company in 1937. It came in a “Papa” size (1/2 gallon), “Mama” size (quart), and “Junior” size (7 or 10 ounce). When this label came along it had become Dad’s Root Beer Company. One of its most notable innovations was being the first company to package its bottles in a six-pack unit. By 1986 it had become the second most distributed root beer behind number one, A&W root beer. It is still produced and recently it has been trying to make a comeback.