What a great old label. It shows two young boys dressed up in their new cowboy outfits astride their powerful horses, Shetland ponies. This crate label dates to the 1940s and also features a large sliced in half honeydew melon. Our label measures 13” Wide x 5” High. The vine ripened melons were grown, picked, and shipped by the Rose Valley Produce Company of Woodland, California.
The Rose Valley Produce Co., now known as Rose Valley Group, Inc., is a family owned California growing and shipping company. They started in 1934 as pea farmers, but switched to melons in 1939 and are now the largest melon grower in northern California. Interestingly, they alternate growing asparagus in some years and are still in business today, run by Bill Rose from Woodland, California.
WE GUARANTEE OUR LABELS TO BE AUTHENTIC AND AS DESCRIBED!